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Loyalty Marketing

  • Kohl's to Expand Sephora Shops to Every Store

    The beauty giant and the department store chain are expanding their partnership as the Sephora at Kohl’s concept celebrates one year since opening.
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  • Aspire Gives Costco a 'Sweet' Exclusive

    Aspire Brands’ Aspire Drinks launched its Healthy Energy products at Costco in June with an exclusive “Sweet Cherry” flavor.
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  • ​​​​​​​The State of Retail Media

    We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.
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  • REGGIE Awards: Excellence in Activation

    Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.
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  • Hannaford Enhances Store Experience

    The grocer focused on enhancing its service offerings, including a greater selection of grab-and-go meal options, expanded pharmacies and additional self-checkout kiosks at five existing stores so far in 2022.
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  • In-Store Experience: 7-Eleven’s Evolution Store

    ​​​​​​​The convenience store chain reimagines the brick-and-mortar experience at concept locations across the country.
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  • Welcome to Our New Website

    The Path to Purchase Institute has launched a brand-new website experience converging our two websites (P2PI.org and PathtoPurchaseIQ.com) into one powerhouse site.
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  • Instacart Program Rewards Couriers

    Cart Star offers tailored rewards and benefits through third-party partners as well as directly within the Instacart platform.
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  • Pilot Flying J to Host Wienermobile for 'Hot Dog Day'

    Kraft Heinz and Pilot Flying J will mark the micro-holiday on July 20 with a summer-themed promotion including in-store freebies and special appearances of Oscar Mayer's hot dog on wheels.
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  • Grocery Retail: Winners and Challengers

    Join us for a quick-hitting trends presentation on grocery retail, followed by an interactive discussion with special guests from leading grocers who are innovating across the path to purchase. We explore evolving tactics for engaging with shoppers in-store; how BOPIS and curbside are affecting the shopper journey and new areas of opportunity; e-commerce and delivery strategies; experiments with social commerce/shoppable media, and much more.
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