Loyalty Marketing

What you don't know about your shoppers could hurt you.

By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives.

Tomorrow's consumers may very well be shopping on their cellphones.

Best Buy becomes a great place for women to shop by becoming a great place for women to work.

If we agree that retail is a medium, then what's the message?

Rumors of the demise of category management have been greatly exaggerated

As retailers find their own brand identities, will manufacturers lose theirs?