Sales for pots and pans, baking needs, and wine and spirits spiked during the holiday season last year as shoppers prepped for party hosting and cooking, according to Ibotta data.
Target rolled out a Tabitha Brown line of vegan food and cookware on Jan. 8 as its third of four planned limited-edition collections with the social media influencer.
Made by Gather’s Crux partnered with Grammy-nominated DJ and music producer Marshmello on a kitchenware line that launched exclusively at Best Buy in September.
Direct-to-consumer kitchenware company Caraway made its biggest brick-and-mortar push to date by launching at 350 of Target’s nearly 2,000 stores in October.
The concept serves as a “hands-on learning lab” and “creative-cooking playground” where popular content creators will cook up unique and engaging brand experiences.
