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  • Hall of Fame Profile: Tammy Ackerman

    Tammy Ackerman believes in the power of storytelling. It’s a skill she learned while in college, and one she has continued to master throughout her professional journey.
    p2pi
  • Navigating Change: The Destiny of Marketing in the CPG Landscape

    Modern CPG marketers are more than creatives confined to their departments; they are the linchpins responsible for bridging gaps across diverse teams and functions. Professional growth in this era is determined, not just by how well you strategize, but more importantly, by your capability to manage change necessary to implement your strategy. Learn to manage the change in marketing strategies effectively and efficiently. Learn about strategies for communicating these changes not just up the marketing ladder, but across departments. Discover effective ways to bridge gaps between different teams for data collection. Hear about the role of agencies, software and AI in the change management conversations.
    Keen webinar
  • Hy-Vee Nabs CEO of Saatchi & Saatchi X as Chief Marketing Officer

    Jessica Hendrix will oversee Hy-Vee’s marketing efforts and retail media network growth and strategic operations.
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  • Retailers Grow Retail Media Leadership

    Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks.
    macy's hy-vee
  • Walmart to Add 150 U.S. Stores Over Five Years

    The new and remodeled stores will reflect Walmart's “Store of the Future” concept, featuring improved and modern layouts, expanded product selections and innovative technology.
    walmart
  • Deadline EXTENDED for 40 Under 40 Nominations

    We're keeping the nomination window for our third annual awards program open through Feb. 16. Ideal candidates are young, accomplished professionals in omnichannel marketing.
    40 under 40
  • Kraft Heinz Building Generative AI Assistant

    During a panel at NRF 2024, Kraft Heinz detailed KraftGPT, saying the tool allows employees to query such things as, “Why are we selling so much bacon?” or “Why does everyone love it so much all of a sudden?"
    nrf
  • Aldi Quietly Builds Retail Media Proposition

    The discount grocer is recruiting retail media-focused talent to begin building its own network across all the markets it operates in.
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  • Call for Nominations: Third Annual 40 Under 40 Awards

    Ideal candidates for P2PI's 40 Under 40 Awards are young, accomplished professionals in omnichannel marketing. Nominate a colleague or peer by Feb. 2.
    40 under 40
  • 2023 Women of Excellence, Mentorship

    Profiles of Mentorship winners Christiana DiMattesa Houser, Angela DiLemme, Renee Martin, Jamie Olson, Rene Robers, Susan Sanderson and Cynthia Ward.
    p2pi
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