Home Improvement

Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm.

Product: Hand tools and wall filler
P-O-P company: REA Displays, Fairfield, N.J.
Distribution: Home centers and hardware stores
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
Red Devil created a combination merchandiser to help introduce its new Ergo 2000 Series of hand tools and cross-merchandise them with its Onetime Ready Mixed Filler. The corrugated display was designed in three versions to accommodate different sizes and combinations of products.

Client: PPG Architectural Finishes Inc., Pittsburgh, Pa.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Marketing Objective: This new concept in paint merchandising put themed brochures on the sides of the color pallet to give the consumer design ideas and color combinations from which to choose. This concept convinced Lowe's Home Centers to take the Olympic brand over two other leading national paint brands.

Product: Locksets
P-O-P company: RTC Industries Inc., Rolling Meadows, Ill.
Distribution: Home centers and hardware stores
Introduction: September 1997
Duration: Permanent
Construction: Cardstock
Weiser Lock's new Lock Logic merchandising system for home center and hardware stores follows a similar design that proved successful for warehouse stores. It provides options, with key shelf elements designed for use on the three available gondola styles.