Home Improvement

Product: Contractor-size versions of Flat Twine
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Lumberyards, building supply stores and home centers
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
Nifty Products has introduced a display for its contractor-size rolls of Flat Twine. Individual trays can also be used on countertops.

Client: Sherwin Williams-Dutch Boy, Cleveland
P-O-P Company: Display-Dynamics, Minneapolis
Division: Temporary, Home and Industrial Tools
Size of Run: 1,000
Objective: To drive retail sales of Dutch Boy applicator products and to promote the new package design. The display is accessible from all four sides with the look of a high-end unit.

Client: Color Corporation of America, Rockford, Ill.
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.
Division: Permanent, Building Supplies
Size of Run: 500 displays, 50 panel sets, 400 base cabinets
Objective: To provide an economical display that is adjustable in width and format. The left and right "wings" of the color chip holder area can be pivoted in and out to accommodate various space limitations. A separate panel set was produced so the color chips can be mounted to a wall when there is no floor space available.

Product: Locksets
P-O-P company: RTC Industries Inc., Rolling Meadows, Ill.
Distribution: Home centers and hardware stores
Introduction: September 1997
Duration: Permanent
Construction: Cardstock
Weiser Lock's new Lock Logic merchandising system for home center and hardware stores follows a similar design that proved successful for warehouse stores. It provides options, with key shelf elements designed for use on the three available gondola styles.

Client: PPG Architectural Finishes Inc., Pittsburgh, Pa.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Marketing Objective: This new concept in paint merchandising put themed brochures on the sides of the color pallet to give the consumer design ideas and color combinations from which to choose. This concept convinced Lowe's Home Centers to take the Olympic brand over two other leading national paint brands.