Home Improvement

Client: Rubbermaid Inc., Wooster, Ohio
P-O-P Company: Darko Co., Twinsburg, Ohio
Division: Permanent, Lawn and Garden Supplies
Size of Run: 850
Objective: The display promotes many uses of the product line. The graphics create an atmosphere of the products in use instead of empty.

Product: Contractor-size versions of Flat Twine
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Lumberyards, building supply stores and home centers
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
Nifty Products has introduced a display for its contractor-size rolls of Flat Twine. Individual trays can also be used on countertops.

Client: Sherwin Williams-Dutch Boy, Cleveland
P-O-P Company: Display-Dynamics, Minneapolis
Division: Temporary, Home and Industrial Tools
Size of Run: 1,000
Objective: To drive retail sales of Dutch Boy applicator products and to promote the new package design. The display is accessible from all four sides with the look of a high-end unit.

Client: Color Corporation of America, Rockford, Ill.
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.
Division: Permanent, Building Supplies
Size of Run: 500 displays, 50 panel sets, 400 base cabinets
Objective: To provide an economical display that is adjustable in width and format. The left and right "wings" of the color chip holder area can be pivoted in and out to accommodate various space limitations. A separate panel set was produced so the color chips can be mounted to a wall when there is no floor space available.

Product: Shovels
P-O-P companies: Menasha Packaging (design and manufacture), Yukon, Pa.; D & S Communications (graphic design), Mansfield, Ohio
Distribution: Home centers
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Placing this self-shipper in out-of-section departments throughout a home center increased shovel sales five-fold versus traditional pegboard displays on a home center's H-frame racking.