Home Improvement

Client: Benjamin Moore
Producer: Graphic Communications Inc.
Benjamin Moore's 2000+ Color Center contains no new paint colors, but presents its top-selling shades in larger take-home chips.

Product: Schulte storage systems
Number of displays: 400
P-O-P company: Geo-Graphics, Cincinnati, Ohio
Distribution: Home centers, lumber yards and hardware stores
Introduction: July 1991
Duration: Permanent
Construction: Wood
Simplicity is the goal behind new merchandisers for Schulte storage system parts.

Product: Weiser Lock Mini-Pallet Merchandiser
Number of displays: 5,000
Average unit cost: $800 to $1,000
P-O-P company: Phoenix, Ariz. Graphics Division of Packaging Corp. of America, Evanston, Ill.
Distribution: Home centers, lumber yards and large hardware stores.
Introduction: August 1991
Duration: Semi-permanent
Construction: Combination of corrugate box display cases on wood mini- pallet
Mini-pallets, placed on end caps or near doors help cross sell Weiser locks.

Product: Lawn/Garden/Small Engine Spark Plugs
Number of displays: 2,500
P-O-P company: The Academy Group, Toledo, Ohio
Distribution: Hardware stores
Introduction: August 1991
Duration: Permanent
Construction: Wire rack
The Champion wire rack merchandiser is aimed at the small engine market, but could be expanded this year.

Product: Williamson-Dickie Manufactoring Co. Dickies work clothes
Number of displays: 1,000-plus
P-O-P company: United Displaycraft, Chicago
Distribution: Hardware, home centers, lumber and paint stores
Introduction: May 1991
Duration: Permanent
Construction: Wire and steel tubing, powder-coated
Dickies is targeting D-l-Yers with a movable display that holds its inexpensive, durable work clothes.