Home Improvement

Type: Floorstand
Printing Process: Direct print
Coating: Varnish
Number Printed: 800
Cost: $5-$15
Release: May 1991
Client: Wagner Spray Products
Product: Power Painter
Producer: Diversified Display, Minneapolis
Comments: Black corrugated with one-color rubber plate printing and printed solid bleach stock header.

Product: "Smallwares" cleaning products
Number of displays: 1,000-plus
P-O-P company: Packaging Corp. of America, Evanston, Ill.
Distribution: Mass merchandisers, supermarkets, home centers, drug stores
Introduction: February 1991
Duration: Promotional
Construction: Corrugate
A small footprint and large assortment are key to Quickie's "Tower of Power."

Product: Vermont American "The Claw" line of screwdrivers
P-O-P company: Designed and assembled in-house; produced by local vendors
Distribution: Hardware stores, home centers, building supply centers, mass merchandisers
Introduction: Spring 1991
Duration: Permanent
Construction: Vacuum-formed styrene and wire
"The Claw" tool display shows off the unique design of the products side-by-side with a typical screwdriver.

Product: Zircon electronic hand tools
Number of displays: 5,000 plus
Distribution: Hardware stores
Introduction: August 1991
Duration: Permanent
Construction: Convertible corrugated shipping cartons, plus a modular interactive wall display of entire product line
Zircon's electronic tool display is designed to "generate excitement."

Product: Bordon Inc. Elmer's GluColors
Distribution: Home centers, mass merchandisers, drugstores, supermarkets, craft and hobby stores
Introduction: April 1991
Duration: Semi-permanent
Construction: Corrugate
Elmer's GluColors display is designed to spur impulse purchases.

Product: Polystyrene bathroom wall panels
Number of displays: "Thousands"
P-O-P company: Dayton Brown Group, Arlington Heights, Ill.
Distribution: Home centers
Introduction: Spring 1991
Duration: Permanent
Construction: Wood
More than 200 Designer's Touch displays were in home centers by spring.

Advertiser: Warren Tool Group Inc., Hiram, Ohio
Producer: Promotional Fixtures Inc., Rittman, Ohio
Objective: To expand penetration in the target market by leading retailers to stock an entire program of clamps and vises, rather than only selected portions. Also, to create a unified brand image for the products of the manufacturer's four brand names by integrating product, signage and display, and to provide information needed by the shopper to allow for unassisted selection.