Home Improvement

Products: Cuprinol Group, a division of Sherwin-Williams Co., wood stains, preservatives and sealers
P-O-P company: Niven Marketing Group, Elk Grove Village, Ill.
Distribution: Hardware stores and home centers
Introduction: February 1994
Duration: Permanent
Construction: Vinyl-reinforced polyethylene (cabinet); stained wood (roofing); injection-molded plastic (logo header); heavy-duty acrylic (brochure holders)

Client: Milwaukee Electric Tool Co.
Producer: W/M Display Group
Category: Metal/Wire: Wall unit
Comments: This winning wall unit displays an awkwardly shaped, unusually long product (up to 72 inches) in a tight space, yet is still user friendly. A magnetic closure secures the swinging graphics panel.

Product: Clearwater Choice water filter system
Number of displays: 2,000
P-O-P company: Micon Industries, Clearwater, Fla.
Distribution: Supermarkets
Introduction: June 1994
Duration: Temporary
Construction: Corrugated
Innova's corrugated display has trays that expand from 18 inches to 25 inches wide. The display can accommodate a variety of co-packing promotions.

Product: Shower Sensations twin-head shower system
Number of displays: 150
P-O-P company: Paul Lindquist, Bedford, N.H.
Distribution: Mass merchants and specialty stores
Introduction: November 1993
Duration: Permanent
Construction: Formica-laminated wood
Hydrokinetic Designs believes consumers must be able to see its Shower Sensations unit in order to understand it. A countertop display has led to increased sales.

Product: Oldham/United States Saw Co. Wizard Elite saw blades
Number of displays: 1,500
P-O-P company: Display Pack Corp., Orchard Park, N.Y.
Distribution: Hardware stores and mass merchants
Introduction: September 1993
Duration: Permanent
Construction: All-metal display with silkscreened graphics and wire backing
The display for Oldham/United States Saw holds 18 Wizard Elite saw blades in a small amount of space.