Home Improvement

Client: Ohio Sealants Inc., Mentor, Ohio
P-O-P company: Darkhorse Design, Cleveland
Comments: This 11-inch-wide, 14-inch-high plexiglass display addresses questions from contractors and do-it-yourselfers. The display includes a sell sheet that explains user benefits and a sample of the product cartridge. A color card with sample product shows how the sealant matches the color of vinyl, aluminum, masonry and wood.

Products: Caulks and sealants
Number of displays: 10,000
Distribution: Hardware stores, home centers, paint stores, plumbing supply outlets, marine stores, laminate and tile stores
Introduction: May 1994
Duration: Permanent (freestanding and countertop units); temporary (merchandisers)
Construction: Wire (racks); cardboard (headers and temporary displays)

Producer: Exterior stain color selector
Client: Cuprinol Group, Cleveland
P-O-P company: Niven Marketing Group, Elk Grove Village, Ill.
Comments: This rotationally molded, house-shaped stain selector is said to be the first to offer take-home color chips. Heavy-duty acrylic literature pockets; a litho-printed, cylindrical answer center; and color application photos meet consumer information needs.

Producer: Wood-floor finishing center
Client: The Flecto Co., Oakland, Calif.
P-O-P company: Gaslight Marketing Ltd., Richmond Hill, Ontario, Canada
Comments: This merchandiser supplies all the products, equipment and information consumers need to refinish a wood floor. It includes an orbital sanding machine, instructional videotapes and brochures, chemicals, applicators and accessories. This steel display measures 50 inches wide, 84 inches high (with the ABS plastic header) and 18 inches deep.

Producer: Mobile tool merchandiser
Client: Ames Lawn & Garden Tools, Parkersburg, W.Va.
P-O-P company: E-B Advertising Display Co., Massillon, Ohio
Comments: This freestanding, mobile unit takes up 15 square feet of floor space, yet holds the product volume of an 8-foot gondola. It is constructed of lightweight tubular steel and rolls on heavy-duty locking wheels. It can be assembled in single-panel, T-shaped, H-shaped and four-panel configurations. Graphics can be changed for seasonal promotions.

Producer: Interior door P-O-P kit
Client: Masonite Building Products Group, Chicago
P-O-P company: Marketing Alternatives Inc., Elk Grove Village, Ill.
Comments: A variety of P-O-P materials were developed in conjunction with a national advertising campaign for CraftMaster doors. These include corner door displays that explain product benefits, brochures listing decorative styles, a brochure holder and in-store posters.

Producer: Cabinet hardware merchandiser
Client: Belwith International Ltd., Grandville, Mich.
P-O-P company: Fitch Inc. (design), Worthington, Ohio; IDL Inc. (manufacturing), Pittsburgh
Comments: This space-efficient merchandiser is composed of modules that are 48 inches wide and 79 inches high. Each module has 16 to 24 display bins identified by easy-to-change product strips. Graphics panels and selection guides match the products to room decors. With an optional 5-inch base, this gondola system can be used as a wall display.

Producer: Lockset P-O-P materials
Client: Kwikset Corp., Anaheim, Calif.
P-O-P company: Fair Riley Call Communications, Laguna Beach, Calif.
Comments: Interchangeable P-O-P elements, including outdoor banners, endcap signs and hanging banners, were designed to draw customers in from the sidewalk to the lockset aisle and to the cash register. Die-cut header cards and signs identify the firm's products in off-shelf stacks. "Special Value" blanks enable stores to customize each sign.