Home Improvement

Producer: Mobile tool merchandiser
Client: Ames Lawn & Garden Tools, Parkersburg, W.Va.
P-O-P company: E-B Advertising Display Co., Massillon, Ohio
Comments: This freestanding, mobile unit takes up 15 square feet of floor space, yet holds the product volume of an 8-foot gondola. It is constructed of lightweight tubular steel and rolls on heavy-duty locking wheels. It can be assembled in single-panel, T-shaped, H-shaped and four-panel configurations. Graphics can be changed for seasonal promotions.

Producer: Interior door P-O-P kit
Client: Masonite Building Products Group, Chicago
P-O-P company: Marketing Alternatives Inc., Elk Grove Village, Ill.
Comments: A variety of P-O-P materials were developed in conjunction with a national advertising campaign for CraftMaster doors. These include corner door displays that explain product benefits, brochures listing decorative styles, a brochure holder and in-store posters.

Producer: Cabinet hardware merchandiser
Client: Belwith International Ltd., Grandville, Mich.
P-O-P company: Fitch Inc. (design), Worthington, Ohio; IDL Inc. (manufacturing), Pittsburgh
Comments: This space-efficient merchandiser is composed of modules that are 48 inches wide and 79 inches high. Each module has 16 to 24 display bins identified by easy-to-change product strips. Graphics panels and selection guides match the products to room decors. With an optional 5-inch base, this gondola system can be used as a wall display.

Producer: Lockset P-O-P materials
Client: Kwikset Corp., Anaheim, Calif.
P-O-P company: Fair Riley Call Communications, Laguna Beach, Calif.
Comments: Interchangeable P-O-P elements, including outdoor banners, endcap signs and hanging banners, were designed to draw customers in from the sidewalk to the lockset aisle and to the cash register. Die-cut header cards and signs identify the firm's products in off-shelf stacks. "Special Value" blanks enable stores to customize each sign.

Producer: Hex key wall display
Client: Eklind Tool Co., Chicago
P-O-P company: The Sales Factory, Greensboro, N.C.
Comments: Designed to save space, this wall display describes the company's complete line of fold-up hex keys. Since many customers are unfamiliar with the product, the backer card has large graphics to explain its applications. It can accommodate both standard and scanner hooks.

Product: Flitz International Ltd. FZ Metal Polishing Towelettes
Number of displays: 250,000
P-O-P company: Beck Carton Co., Milwaukee
Distribution: Pro shops, pawn shops, hardware, plumbing, gift, specialty and sporting goods stores
Introduction: February 1994
Duration: Temporary
Construction: Chipboard
Prepacked countertop displays find homes in a variety of stores for a hard-to-classify product line: FZ Metal Polishing Towelettes.

Client: Ohio Sealants Inc., Mentor, Ohio
P-O-P company: Darkhorse Design, Cleveland
Comments: This 11-inch-wide, 14-inch-high plexiglass display addresses questions from contractors and do-it-yourselfers. The display includes a sell sheet that explains user benefits and a sample of the product cartridge. A color card with sample product shows how the sealant matches the color of vinyl, aluminum, masonry and wood.

Products: Caulks and sealants
Number of displays: 10,000
Distribution: Hardware stores, home centers, paint stores, plumbing supply outlets, marine stores, laminate and tile stores
Introduction: May 1994
Duration: Permanent (freestanding and countertop units); temporary (merchandisers)
Construction: Wire (racks); cardboard (headers and temporary displays)

Producer: Exterior stain color selector
Client: Cuprinol Group, Cleveland
P-O-P company: Niven Marketing Group, Elk Grove Village, Ill.
Comments: This rotationally molded, house-shaped stain selector is said to be the first to offer take-home color chips. Heavy-duty acrylic literature pockets; a litho-printed, cylindrical answer center; and color application photos meet consumer information needs.