Home Improvement

Product: L&F Products Rid-X Septic Tank Cleaner
Number of displays: 230
P-O-P companies: AdVision Video Marketing Services (video), Portland, Ore.; Design Production (manufacture), Upper Saddle River, N.J.
Introduction: June 1993
Distribution: Mass merchants and home centers
Duration: Permanent
Construction: Wood and acrylic
The key to selling Rid-X Septic Tank Cleaner, marketers believe, may be to educate consumers.

Products: DIY Products, a division of Rhodes American, Tough as Tile epoxy tub and tile finish; One Stroke wood-grain finish
Number of displays: 4,500 of each
P-O-P companies: Marketing Alternatives (printing for One Stroke); Spindler Claps & Associates (design and printing for Tough as Tile), both of Arlington Heights, Ill.
Distribution: Sherwin Williams stores and hardware stores
Introduction: August 1993
Duration: Semi-permanent
Construction: Paper

Product: Skil Flexi-Charge Interchangeable Power System
Number of displays: 2,000
P-O-P company: Worldnet, Costa Mesa, Calif.
Distribution: Hardware stores, home centers and building supply stores
Introduction: October 1993
Duration: Temporary
Construction: Corrugated with laminate covering
Hoping to convince consumers that tools are still a good holiday gift, Skil has developed a motion display that shows how one battery pack powers all five tools in its Flexi-Charge line.

Product: Husqvarna Forest & Garden Co. air-injected chain saws
Number of displays: 5,000
P-O-P company: Rapid Mounting & Finishing Co., Chicago
Distribution: Outdoor power-equipment dealers/service centers
Introduction: June 1993
Duration: Semi-permanent
Construction: Lithographed PETG; AC motor
A motion display for air-injected chain saws from Husqvarna shows consumers exactly how the company's new technology works to save time and effort.