IMC Kalium Cling
Product: Nature's Own water softening crystals
Number of displays: 2,500
P-O-P companies: Harbauer Bruce Design Ltd. (design), Chicago; Williams Industries (manufacture), Shelbyville, Ind.
Distribution: Sears stores, hardware stores and home centers
Introduction: March 1997
Duration: Permanent
Construction: Static cling vinyl with aqueous coating; four-color offset printing
