Home Improvement

Product: Locksets
P-O-P company: RTC Industries Inc., Rolling Meadows, Ill.
Distribution: Home centers and hardware stores
Introduction: September 1997
Duration: Permanent
Construction: Cardstock
Weiser Lock's new Lock Logic merchandising system for home center and hardware stores follows a similar design that proved successful for warehouse stores. It provides options, with key shelf elements designed for use on the three available gondola styles.

Product: Snow Roof Systems coatings
P-O-P company: Boise Cascade Inc., Salem, Ore.
Distribution: Home center stores
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
This corrugated box frame fits around a retailer's television. It is designed to attract customers to the instructional videos that explain the company's Snow Roof Systems products.

These days, merchandising is for everyone -- even those tough customers who are all business

Client: The Toro Co., Bloomington, Minn.
Product Promoted: 5XI Series Lawn and Garden Tractor
Marketing Objective: The graphics are intended to draw attention to a new product introduction to the high-end lawn and garden tractor market.
Producer: Display-Dynamics, Minneapolis
Distribution: Toro dealerships
Quantity: 700
Materials/Process: 3M ControlTac Plus, 3M FloorMinders, 4-color process/offset printed
Introduction: July 1997