Home Improvement

Manufacturer: Keller Ladders Inc., Fort Lauderdale, Fla.
Objective: The packaging helps consumers choose the right ladder for the job by outlining the basics of ladder selection --size, duty rating and material type. The packaging ties into the point-of-sale signage.
Number Produced: Eight versions totalling 200,000
Construction: 16-point CIS, four-color with UV laminate; die cut and scored
Introduction: August 1997
Packaging Producer: J. Dennis Gordon Advertising, Plantation, Fla.

Product: Hand tools
P-O-P company: Southland Promotions, Statesville, N.C.
Distribution: Home center stores
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
In August, CooperTools expanded its quarter-pallet merchandising program to encompass 27 products and has opened it to all accounts.

Manufacturer: Stanley Tools, Product Group of The Stanley Works, New Britain, Conn.
Objective: The display is designed to increase exposure of top-selling utility knives in an attractive countertop merchandiser.
Number Produced: 2,000
Construction: 200-pound E-Flute, bleached one-side with digital label
Introduction: April 1997
Display Producer: Connecticut Container Corp., North Haven, Conn.

Manufacturer: Pass & Seymour/Legrand, Syracuse, N.Y.
Objective: The system is designed to take the confusion out of buying wiring devices. It is easy to shop, eye appealing with bright colors and application photos, and there are actual products the consumer can touch.
Number Produced: 10,000
Construction: PVC, styrene
Introduction: March 1997
Display Producer: MCA, Massillon, Ohio