Home Improvement

Retail Category: Hardware
Display Type: Counter: Temporary
Client: The Stanley Works, New Britain, Conn.
Producer: The Stanley Works, New Britain, Conn.
Size of Run: 8,300
Comments: A measuring tape lug-on attached to the header helped this countertop display grab attention at retail. Several retailers reported selling out in 30 days, according to the entry form.

Client: Lowe's Companies Inc., Wilkesboro, N.C.
Producer: Array Marketing Group, Los Angeles, American Manufacturing division
Comments: When Lowe's decided to move some general hardware items to higher-traffic areas, these permanent displays became a showcase area for brands such as Baldwin, Belwith, Liberty and many others.

Client: Valspar Corp., Wheeling, Ill.
Producer: Great Northern Corp. Display Group, Racine, Wis.
Comments: This pallet cross-merchandises products from three different manufacturers -- exterior paint, tape and accessories -- on a one-stop paint destination center for Wal-Mart stores.

Product: NikkiStiks magnetic signs
Number of displays: 1,000 +
P-O-P company: Corrugated Container Corp., Roanoke, Va.
Distribution: Automotive stores and home centers
Introduction: September 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
eForay's line of NikkiStiks magnetic tool signs, which help identify the contents of each drawer in a metal toolbox, are showcased in countertop displays that use colorful tool icons to attract attention.

Product: WindJammer weather sealant
P-O-P company: Creative Displays and Packaging, Orchard Park, N.Y.
Distribution: Home center stores, hardware stores, mass merchants
Introduction: September 2001
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
This floor display for Macco's Liquid Nails line of WindJammer sealant comes stocked and fully assembled.