Home Improvement

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Permanent
Client: Chesapeake, Upper Marlboro, Md.
Producer: IDI Croup, Ste-Annede-Bellevue, Quebec, Canada
Size of Run: 2,500
Comments: Sample panels of the wallcovering borders give consumers a clear view of the products while visually enhancing the wire display.

Product: Laser-leveling tools
Number of displays: 300
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Construction dealers nationwide
Introduction: Mid-2001
Duration: Permanent
Construction: Powder-coated steel, four-color litho, Sintra
Display set-up: Dealers
This display from Topcon ships to its accounts with three two-sided background options.

Retail Category: Home Centers &Hardware
Display Type: Freestanding: Permanent
Client: Bruce Hardwood Floors, Dallas
Producer: Harbor Industries Inc., Grand Haven, Mich.
Size of Run: 2,600
Comments: Sales of the Bruce hardwood flooring shown on this display exceeded expectations by 25% in four months. The plastic, vinyl and metal construction offers modularity, while the arch lighting enhances visual excitement.

Retail Category: Hardware
Display Type: Counter: Temporary
Client: The Stanley Works, New Britain, Conn.
Producer: The Stanley Works, New Britain, Conn.
Size of Run: 8,300
Comments: A measuring tape lug-on attached to the header helped this countertop display grab attention at retail. Several retailers reported selling out in 30 days, according to the entry form.

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Temporary
Client: The Dow Chemical Co., Marietta, Ga.
Producer: The Dow Chemical Co., Marietta, Ga.
Size of Run: 10,000
Comments: With a goal to sell $3 million worth of product within six months, this display launch exceeded expectations by selling $4.5 million worth of sealant within 4 months. As a result, Home Depot increased allocated floor space to accommodate a 144-can quarter-pallet display.