Home Improvement

Client: Custom Building Products, Seal Beach, Calif.
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Building Supplies

Improved packaging, customized merchandisers and adaptable displays are current trends in the hardware industry.

Product: Router bits, chain and accessories
Distribution: Hardware stores and home centers
Introduction: August 1997
Duration: Permanent
Construction: Metal (locking bar), cardstock and plastic (chain merchandising)
The Mibro Group has introduced its Kingchain chain and accessories program to America. Color coding and application icons ease the selection process.

Manufacturer: Keller Ladders Inc., Fort Lauderdale, Fla.
Objective: The packaging helps consumers choose the right ladder for the job by outlining the basics of ladder selection --size, duty rating and material type. The packaging ties into the point-of-sale signage.
Number Produced: Eight versions totalling 200,000
Construction: 16-point CIS, four-color with UV laminate; die cut and scored
Introduction: August 1997
Packaging Producer: J. Dennis Gordon Advertising, Plantation, Fla.

Product: Hand tools
P-O-P company: Southland Promotions, Statesville, N.C.
Distribution: Home center stores
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
In August, CooperTools expanded its quarter-pallet merchandising program to encompass 27 products and has opened it to all accounts.