Home Improvement

Product: Laser-leveling tools
Number of displays: 300
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Construction dealers nationwide
Introduction: Mid-2001
Duration: Permanent
Construction: Powder-coated steel, four-color litho, Sintra
Display set-up: Dealers
This display from Topcon ships to its accounts with three two-sided background options.

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Permanent
Client: Broan-NuTone Group Inc., Hartford, Wis.
Producer: RTC Industries, Rolling Meadows, Ill.
Size of Run: 1,025
Comments: Warranty cards for the Allure range hood line asked recent buyers "What single factor influenced your decision to purchase an Allure hood?" Success of the display was evident when more than 95% of the respondents selected the in-store display category from choices that also included advertising, sales associate and public relations.

Retail Category: Home Centers &Hardware
Display Type: Freestanding: Permanent
Client: Bruce Hardwood Floors, Dallas
Producer: Harbor Industries Inc., Grand Haven, Mich.
Size of Run: 2,600
Comments: Sales of the Bruce hardwood flooring shown on this display exceeded expectations by 25% in four months. The plastic, vinyl and metal construction offers modularity, while the arch lighting enhances visual excitement.

Retail Category: Hardware
Display Type: Counter: Temporary
Client: The Stanley Works, New Britain, Conn.
Producer: The Stanley Works, New Britain, Conn.
Size of Run: 8,300
Comments: A measuring tape lug-on attached to the header helped this countertop display grab attention at retail. Several retailers reported selling out in 30 days, according to the entry form.

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Temporary
Client: The Dow Chemical Co., Marietta, Ga.
Producer: The Dow Chemical Co., Marietta, Ga.
Size of Run: 10,000
Comments: With a goal to sell $3 million worth of product within six months, this display launch exceeded expectations by selling $4.5 million worth of sealant within 4 months. As a result, Home Depot increased allocated floor space to accommodate a 144-can quarter-pallet display.

New package design tackles usage problems and improves display opportunities