Home Improvement | Path to Purchase Institute

Hunter Douglas Window Fashions Gallery

Tough Choices: Tie-ins vs. Brand Themes -- Which option would you choose?

Objectives: What is the primary objective of the P-O-P you develop?

Measuring Effectiveness: What measurement techniques do you use to measure P-O-P effectiveness?

P-O-P Budgets: How did your most recent annual budget change?

How has the role of ad agencies changed in relation to your P-O-P campaigns?

Tough Choices: Branding vs. Number Placed -- Which option would you choose?

DuPont Garden Products Display

Product: Fabric-based garden aids
P-O-P company: Valley Packaging Co., Pulaski, Tenn.
Distribution: Home centers and lawn & garden stores
Introduction: August 2002
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
DuPont Garden Products' new line of fabric-based landscape aids are shipped in displays that use application photos to quickly educate shoppers.

Tough Choices: Frequency vs. Quality -- Which option would you choose?

Versatile Display Highlights Audible Alarm