Home Improvement

Retail Category: Home Centers & Hardware
Display Type: In-line, Gondola or On-shelf
Client: The Sherwin-Williams Co., Cleveland
Producer: Innovative Marketing Solutions Inc., Elk Grove Village, Ill.
Size of Run: 2,500
Comments: Installed in Sherwin-Williams stores nationwide, this display updated existing display components to keep costs down while creating a new color presentation. Sales of new Martha Stewart paints have been incremental without cannibalizing existing paint sales.

Retail Category: Home Centers & Hardware
Display Type: In-line, Gondola or On-shelf
Client: Broan-NuTone LLC, Hartford, Wis.
Producer: Diamond Marketing LLC, Mequon, Wis.
Size of Run: 800
Comments: This display was designed for an audience of licensed HVAC installers visiting independent distributor showrooms. A vacuum-formed PETG face provides a clear view of the HEPA filtration system inside the unit.

Product: Laser-leveling tools
Number of displays: 300
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Construction dealers nationwide
Introduction: Mid-2001
Duration: Permanent
Construction: Powder-coated steel, four-color litho, Sintra
Display set-up: Dealers
This display from Topcon ships to its accounts with three two-sided background options.

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Temporary
Client: The Dow Chemical Co., Marietta, Ga.
Producer: The Dow Chemical Co., Marietta, Ga.
Size of Run: 10,000
Comments: With a goal to sell $3 million worth of product within six months, this display launch exceeded expectations by selling $4.5 million worth of sealant within 4 months. As a result, Home Depot increased allocated floor space to accommodate a 144-can quarter-pallet display.

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Permanent
Client: Broan-NuTone Group Inc., Hartford, Wis.
Producer: RTC Industries, Rolling Meadows, Ill.
Size of Run: 1,025
Comments: Warranty cards for the Allure range hood line asked recent buyers "What single factor influenced your decision to purchase an Allure hood?" Success of the display was evident when more than 95% of the respondents selected the in-store display category from choices that also included advertising, sales associate and public relations.