Home Improvement

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Temporary
Client: The Dow Chemical Co., Marietta, Ga.
Producer: The Dow Chemical Co., Marietta, Ga.
Size of Run: 10,000
Comments: With a goal to sell $3 million worth of product within six months, this display launch exceeded expectations by selling $4.5 million worth of sealant within 4 months. As a result, Home Depot increased allocated floor space to accommodate a 144-can quarter-pallet display.

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Permanent
Client: Broan-NuTone Group Inc., Hartford, Wis.
Producer: RTC Industries, Rolling Meadows, Ill.
Size of Run: 1,025
Comments: Warranty cards for the Allure range hood line asked recent buyers "What single factor influenced your decision to purchase an Allure hood?" Success of the display was evident when more than 95% of the respondents selected the in-store display category from choices that also included advertising, sales associate and public relations.

New package design tackles usage problems and improves display opportunities

Client: Lowe's Companies Inc., Wilkesboro, N.C.
Producer: Array Marketing Group, Los Angeles, American Manufacturing division
Comments: When Lowe's decided to move some general hardware items to higher-traffic areas, these permanent displays became a showcase area for brands such as Baldwin, Belwith, Liberty and many others.

Client: Valspar Corp., Wheeling, Ill.
Producer: Great Northern Corp. Display Group, Racine, Wis.
Comments: This pallet cross-merchandises products from three different manufacturers -- exterior paint, tape and accessories -- on a one-stop paint destination center for Wal-Mart stores.

Product: WindJammer weather sealant
P-O-P company: Creative Displays and Packaging, Orchard Park, N.Y.
Distribution: Home center stores, hardware stores, mass merchants
Introduction: September 2001
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
This floor display for Macco's Liquid Nails line of WindJammer sealant comes stocked and fully assembled.

Product: NikkiStiks magnetic signs
Number of displays: 1,000 +
P-O-P company: Corrugated Container Corp., Roanoke, Va.
Distribution: Automotive stores and home centers
Introduction: September 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
eForay's line of NikkiStiks magnetic tool signs, which help identify the contents of each drawer in a metal toolbox, are showcased in countertop displays that use colorful tool icons to attract attention.