Home Depot's Marketing Comes Full Circle A Q&A with John Costello, Executive VP of Merchandising and Marketing for The Home Depot Midwest Fastener Adds Dowel Products, P-O-P P&G Gives Albertsons Star Treatment 'Try Me' Tool Packaging Lifts Sales 30% Package color and shape get brand recognition, but a consumer who touches a package might move it from the shelf to the shopping cart. Jim Peters examines the "try-me" strategy of Ridge Tool Co. Corona Clipper Adapts Package for Wal-Mart Jim Peters examines the "try-me" strategy of Corona Clipper Inc. FSI Report: Oct. 26, 2003 Marketing in the Home Center Channel Bosch Packaging Aims at Two Target Markets Peeking Inside Target Stores Meijer Plays Merchandise Matchmaker First Previous 65 66 67 68 69 Next Last