Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.
Retailer will launch its inclusive beauty assortment and in-store experience, in partnership with Thirteen Lune, to more than 600 locations by spring 2023.
Unilever’s SheaMoisture has rolled out two exclusive collections at Walmart as the mass merchant continues to expand its selection of inclusive personal care products.
Mayvenn's Beauty Lounges, currently located inside five Walmart stores, offer a diverse assortment of hair extensions and wigs and help drive income for local hair stylists and small salon businesses.