Gifts & Collectibles

Client: Gick Publishing Inc.
P-O-P company: R.P. Creative Sales Inc., Burbank, Calif.

Client: Day Spring Cards
P-O-P company: E and E Display Group, Lawrence, Kan.

Product: PhotoCard photo frame
Number of displays: 1,000 spinning racks; 10,000 counter boxes
P-O-P companies: Wyrefab Inc. (spinning rack), Gardena, Cal.; Ferruccio and Associates (printing, rack header), Gardena, Cal.; Englander Container Corp. (counter box), Waco, Texas
Distribution: Drugstores, gift stores, supermarkets, mass merchants, bookstores and specialty stores
Introduction: April 1996 (spinning rack); May 1996 (counter box)
Duration: Permanent (spinning rack); temporary

Client: American Greetings Corp.
Producer: AG Industries
Category: Multiple Materials Fixture
Intended Length of Use: 7 years
Production Run: 1,200 4-foot units
Unit Cost Range: More than $250

Product: Ambassador greeting cards
Number of displays: 400 hanging mobiles; 3,000 fascia strips
P-O-P companies: Hallmark Cards Inc., Kansas City, Mo. and Giant Food Inc., Landover, Md. (design); National Graphics Inc., Baltimore (printing and die cutting)
Distribution: Giant Food's stores
Introduction: February 1995
Duration: Permanent
Construction: Fome-Cor
To draw attention to its greeting card department, Giant Food Inc. has updated its P-O-P materials with colorful, customized hanging mobiles and fascia strips.

Product: CreataCard greeting cards
Number of displays: 2 sets of 10,000
P-O-P company: Wyse Advertising (sweepstakes graphics), Cleveland
Distribution: Mass merchants, card and gift stores, chain drugstores, supermarkets
Introduction: September 1995
Duration: Temporary
Construction: 8-point and 12-point C1S cover stock; 10-point styrene

Client: Flagstar Corp.
P-O-P company: New Dimensions Research Corp., Melville, N.Y.