Gifts & Collectibles

Products Promoted: Richly two-pack scented candles
Objective: To draw attention to the product by offering multicolor, high-impact graphics.
Distribution: Mass merchants
Introduction: April 1997
Construction: Four-color process with varnish direct print or 70-pound C1S four-color process litho label
Producer: Vanguard Packaging Inc., Kansas City, Mo.

Product: Collect 'ems collectible figurines
P-O-P company: International Paper, Mount Carmel, Pa.
Distribution: Supermarkets, drugstores, mass merchants
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
The Topps Co.'s first floor display for its Collect 'ems line of miniature figurines is designed to push the products into high-traffic aisles.

Product: Lassen Collection of greeting cards, wall scrolls and gift bags
Number of displays: 9,200
P-O-P company: Jefferson Smurfit Corp., Cincinnati
Distribution: Mass merchants
Introduction: September 1997
Duration: Temporary
Construction: Corrugated; vinyl pockets; plastic casters
With some changes to its predecessor's color and header, but preserving the basic design structure, this corrugated merchandiser has a new look.

Product: Waterford Holiday Heirloom tree ornaments
P-O-P company: Parker Design, Long Branch, N.J.
Distribution: Department stores, fine gift shops and Christmas stores nationwide
Introduction: July 1997
Duration: Permanent
Construction: Mahogany laminate, acrylic shelves, fiberglass planter
This mahogany laminate display is intended to distinguish Waterford Holiday Heirloom ornaments from other ornaments in Christmas tree trim departments.

Client: DaySpring Cards, Siloam Springs, Ark.
P-O-P Company: E and E Display Group, Lawrence, Kan.
Division: Permanent, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Comments: This multi-level floor merchandiser is reminiscent of a fenced meadow. It supports the best-selling "Really Woolly Sheep" card and gift theme. The display is corrugated with a printer-tinted woodgrain and mounted litho labels.

Client: Hallmark Cards, Kansas City, Mo.
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Greeting Cards