Gifts & Collectibles

Display Collection Aims to Serve a Variety of Stores

Product: Decorative outdoor flags
Number of displays: 5,000
P-O-P company: United Displaycraft, Chicago
Distribution: Mass merchants, supermarkets and drug stores
Introduction: March 1995
Duration: Permanent
Construction: Square metal tubing; wire mesh; four-color corrugated header; pegboard on sides and center

Product: Seasonal greeting cards
Number of displays: 2,000
P-O-P company: United Displaycraft, Chicago
Distribution: Mass merchants, supermarkets and drug stores
Introduction: August 1994
Duration: Permanent
Construction: Tubular steel frame; wire grid wings and back
American Greetings' Optimum Outpost, intended to boost sales of seasonal greeting cards, features a one-piece, tubular steel construction that can be folded down to less than 1 foot in depth.