Gifts & Collectibles

Client: The Topps Co.
P-O-P company: McLean Packaging Corp.

Client: Warner Press
P-O-P company: E and E Display Group

Product: Hey, That's Me! juvenile greeting cards
P-O-P company: A.G. Industries, Cleveland
Distribution: Mass merchants, supermarkets and drug stores
Introduction: June 1994
Duration: Permanent
Construction: Fabricated steel (spinner); injection-molded plastic (pockets)
"Research shows that people, especially children, find it fascinating to see their names on items," says an American Greetings spokeswoman. That's the thinking behind a new line of cards.

Product: Sports trading cards
P-O-P company: Pinnacle Brands Inc., Grand Prairie, Texas
Distribution: Mass merchants, drug stores and supermarkets
Introduction: January 1994
Duration: Semipermanent
Construction: Corrugated
A column-shaped power wing for Pinnacle Brands attracts customers to aisles of the store where trading cards are not usually found.