Gifts & Collectibles

Client: DaySpring Cards, Siloam Springs, Ark.
Distribution: Christian book and gift retail outlets
Size of Run: 1,450
Producer: E and E Display Group, Lawrence, Kan.
Division: Permanent, Greeting Cards
Objectives: This display was developed for a new product launch of value-priced greeting cards. It was intended to be placed in high-traffic locations, have a small footprint and merchandise 36 SKUs in a branded environment.

Product: Boxed sets of magnetic words, letters and shapes
Number of displays: 300 floor spinners; 2,750 larger countertops; 1,000 smaller countertops
P-O-P company: Flamingo Wire, Long Lake, Minn.
Distribution: Gift stores and bookstores
Introduction: July 1998 (spinners); May 1998 (countertops)
Duration: Permanent
Construction: Metal

American Greetings
Comments: This display had to occupy the same footprint, hold more total SKUs, and cost less (in this case 22 percent) than an earlier version of the display. In addition, it had to hold at least three spinners and be able to function either as an endcap or as an outpost display.

Product: Rugrats Halloween products
P-O-P companies: AG Retail Merchandising & Design (design), Cleveland; Jefferson Smurfit Co. (display production), Cincinnati; Custom Graphics Inc. (header printing), Solon, Ohio
Distribution: Greeting card stores
Introduction: July 1998
Duration: Temporary
Construction: Corrugated frame and tray
American Greetings is testing its licensed Rugrats animated series characters on holiday-themed products for Halloween in this corrugated floorstand.

Client: The Topps Co., New York
Product Promoted: Talking lenticular baseball card
Objective: To promote a collector's edition version for trade show and baseball card expos by creating a product that is both a card and a miniature display.
Introduction: May 1998
Construction/Materials: Eastman Kodak's lenticular technology and a sound module.
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

Products Promoted: Topps Stadium Club trading cards
Objective: The package is designed to attract attention and represent the high-quality line of TSC brand cards.
Distribution: Specialty stores
Introduction: October 1997
Construction: 85-pound custom holographic text
Producer: Pennsylvania Pulp & Paper Co., Glenside, Calif.