Gifts & Collectibles

Client: Hallmark Cards, Kansas City, Mo.
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Greeting Cards

Product: Coffeehouse greeting cards
Number of displays: 3,300
P-O-P company: Jefferson Smurfit Corp., Cincinnati
Distribution: Mass merchant, supermarket and drugstore chains
Introduction: July 1997
Duration: Promotional
Construction: Corrugated, vinyl pockets, plastic casters
American Greetings' corrugated display promotes a product tie-in outside of the greeting card department.

Client: Stickworld
Producer: Ridout Plastics, San Diego
Category: Plastic - Greeting Cards/Office Supplies/Stationery
Intended Length of Use: 1-2 years
Production Run: 343
Unit Cost Range: More than $250
Comments: This easy-to-assemble display is made of lightweight expanded PVC. It shows the client's complete product line and includes a 48-pocket card display on top.

Client: Ace Product Management Group Inc.
Producer: Insite Marketing Inc., Wheeling, Ill.
Category: Multiple Materials - Greeting Cards/Office Supplies/Stationery
Production Run: 325
Unit Cost Range: $100-$250

Client: Gibson Greetings
Producer: Rod Borden & Associates Inc., Glen Ridge, N.J.
Category: Metal/Wire - Greeting Cards/Office Supplies/Stationery
Intended Length of Use: 5 years
Production Run: 250
Unit Cost Range: More than $250