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Gifts & Collectibles

  • American Greeting Cards

    American Greetings
    Comments: This display had to occupy the same footprint, hold more total SKUs, and cost less (in this case 22 percent) than an earlier version of the display. In addition, it had to hold at least three spinners and be able to function either as an endcap or as an outpost display.
    American Greeting Cards
  • Magnetic Poetry

    Product: Boxed sets of magnetic words, letters and shapes
    Number of displays: 300 floor spinners; 2,750 larger countertops; 1,000 smaller countertops
    P-O-P company: Flamingo Wire, Long Lake, Minn.
    Distribution: Gift stores and bookstores
    Introduction: July 1998 (spinners); May 1998 (countertops)
    Duration: Permanent
    Construction: Metal
    Magnetic Poetry
  • Topps Talking Lenticular Baseball Card

    Client: The Topps Co., New York
    Product Promoted: Talking lenticular baseball card
    Objective: To promote a collector's edition version for trade show and baseball card expos by creating a product that is both a card and a miniature display.
    Introduction: May 1998
    Construction/Materials: Eastman Kodak's lenticular technology and a sound module.
    P-O-P Company: Clegg Industries Inc., Torrance, Calif.
    Topps Talking Lenticular Baseball Card
  • American Greetings Display

    Product: Rugrats Halloween products
    P-O-P companies: AG Retail Merchandising & Design (design), Cleveland; Jefferson Smurfit Co. (display production), Cincinnati; Custom Graphics Inc. (header printing), Solon, Ohio
    Distribution: Greeting card stores
    Introduction: July 1998
    Duration: Temporary
    Construction: Corrugated frame and tray
    American Greetings is testing its licensed Rugrats animated series characters on holiday-themed products for Halloween in this corrugated floorstand.
    American Greetings Display
  • Richly Two-Pack

    Products Promoted: Richly two-pack scented candles
    Objective: To draw attention to the product by offering multicolor, high-impact graphics.
    Distribution: Mass merchants
    Introduction: April 1997
    Construction: Four-color process with varnish direct print or 70-pound C1S four-color process litho label
    Producer: Vanguard Packaging Inc., Kansas City, Mo.
    Richly Two-Pack
  • Parker Stationery Products

    Product Promoted: World Cup gift edition Parker Vector Roller Pen
    Objective: To promote the pen in conjunction with World Cup Soccer via a playful gift package that chants the "Championship Ole" cheer every time it's opened.
    Distribution: Mass merchants and specialty stores
    Introduction: January 1998
    Construction: Paper and vacuform insert, sound chip
    Producer: Clegg Industries Inc., Torrance, Calif.
    Parker Stationery Products
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