Gifts & Collectibles

American Greetings
Comments: This display had to occupy the same footprint, hold more total SKUs, and cost less (in this case 22 percent) than an earlier version of the display. In addition, it had to hold at least three spinners and be able to function either as an endcap or as an outpost display.

Product: Boxed sets of magnetic words, letters and shapes
Number of displays: 300 floor spinners; 2,750 larger countertops; 1,000 smaller countertops
P-O-P company: Flamingo Wire, Long Lake, Minn.
Distribution: Gift stores and bookstores
Introduction: July 1998 (spinners); May 1998 (countertops)
Duration: Permanent
Construction: Metal

Client: The Topps Co., New York
Product Promoted: Talking lenticular baseball card
Objective: To promote a collector's edition version for trade show and baseball card expos by creating a product that is both a card and a miniature display.
Introduction: May 1998
Construction/Materials: Eastman Kodak's lenticular technology and a sound module.
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

Product: Rugrats Halloween products
P-O-P companies: AG Retail Merchandising & Design (design), Cleveland; Jefferson Smurfit Co. (display production), Cincinnati; Custom Graphics Inc. (header printing), Solon, Ohio
Distribution: Greeting card stores
Introduction: July 1998
Duration: Temporary
Construction: Corrugated frame and tray
American Greetings is testing its licensed Rugrats animated series characters on holiday-themed products for Halloween in this corrugated floorstand.

Products Promoted: Richly two-pack scented candles
Objective: To draw attention to the product by offering multicolor, high-impact graphics.
Distribution: Mass merchants
Introduction: April 1997
Construction: Four-color process with varnish direct print or 70-pound C1S four-color process litho label
Producer: Vanguard Packaging Inc., Kansas City, Mo.

Product Promoted: World Cup gift edition Parker Vector Roller Pen
Objective: To promote the pen in conjunction with World Cup Soccer via a playful gift package that chants the "Championship Ole" cheer every time it's opened.
Distribution: Mass merchants and specialty stores
Introduction: January 1998
Construction: Paper and vacuform insert, sound chip
Producer: Clegg Industries Inc., Torrance, Calif.