Client: Skechers USA Inc., Manhattan Beach, CA Introduction: August 25, 2003 Size of Run: 200 Distribution: Department Stores including Bloomingdale's, Macy's and Nordstrom Dimensions (H x W x D): 14" x 20" x 20" Weight: 12 lb. Producer: United Displaycraft, Des Plaines, IL
Client: Bates Footwear, Rockford, MI Introduction: March 15, 2004 Size of Run: 150 Distribution: Specialty Shops Dimensions (H x W x D): 5'0" x 2'0" x 2'4" Weight: 100 lb. Producer: Array, Los Angeles, CA
Client: Skechers USA Inc., Manhattan Beach, CA Introduction: July 11, 2003 Size of Run: 400 Distribution: Footwear Stores/Departments Dimensions (H x W x D): 0'19" x 0'48" x 0'14" Weight: 50 lb. Producer: United Displaycraft, Des Plaines, IL
Client: Skechers USA Inc., Manhattan Beach, CA Introduction: May 12, 2004 Size of Run: 400 Distribution: Footwear Stores/Departments Dimensions (H x W x D): 20" x 36" x 36" Weight: 25 lb. Producer: United Displaycraft, Des Plaines, IL
Client: Skechers USA Inc., Manhattan Beach, CA Introduction: February 18, 2004 Size of Run: 450 Distribution: Footwear Stores/Departments Dimensions (H x W x D): 0'72" x 0'23" x 0'14" Weight: 40 lb. Producer: United Displaycraft, Des Plaines, IL
Client: Lowa USA, Stamford, CT Introduction: March 1, 2004 Size of Run: 60 Distribution: Footwear Stores/Departments Dimensions (H x W x D): 62" x 18" x 15" Weight: 75 lb. Producer: Concept Designs Inc., Mountain View, CA
Client: Asics, Irvine, CA Introduction: January 1, 2004 Size of Run: 285 Distribution: Footwear Stores/Departments Dimensions (H x W x D): 1'8.25" x 1'7" x 0'7" Weight: 9 lb. Producer: The Carlson Group Inc., Portland, OR
Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets.
