Footwear

Client: Adidas, Portland, OR
Producer: Rapid Displays, Chicago and Union City, CA
Awards: First Place, Wall Displays/Permanent, Semi-Permanent category, San Francisco Point of Purchase Show 2004

Client: Ariat International, Union City, CA
Producer: Concept Designs Inc., Mountain View, CA
Awards: Second Place, End Aisle Displays - Permanent category, San Francisco Point of Purchase Show 2004

Foot Locker used a lenticular sign for its "Back in Black" ad campaign that promoted Nike, New Balance and Reebok athletic shoes. About 1,500 of the signs landed in stores in August.
Producer: Virtual Images Unlimited, San Bernardino, Calif.

Product: Skateboarding shoes
Number of displays: 175
Producer: Display Boys, Irvine, Calif.
Distribution: Select skate shops
Introduction: May 2004
Duration: Four to six months
Construction: Plywood, metal rail, screenprinting
Display set-up: Retail staff
Comments: Retailers can use this Vans shoe bench as an in-store display highlight or customer "try-on" sitting area, or they take it into the parking lot for some feet-on use by skateboarder customers.

Product: Wolverine boots
Number of displays: 370
Producers: Frank Mayer & Associates, Grafton, Wis.
Distribution: National shoe stores
Introduction: March 2004
Duration: Temporary
Construction: Tag stock (ballot box and heavier items), glossy cover stock (posters and lighter items)
Display set-up: Retail staff
Comment: The Wolverine P-O-P kit included posters, channel cards with tear pads, table tents, aisle violators, and a sweepstakes entry box.