Footwear

Product: Earth footwear
Number of displays: 250 on first rollout
Distribution: Shoe stores, shoe departments, natural product stores
Introduction: October 2005
Duration: Permanent
Construction: Ribbed plastic, brushed aluminum shelves, metal frame and lightbox in the wall bay
Set-up: Retail staff; Earth associates in some cases
Comments: Just one of three components of Earth's new concept shop, this gondola incorporates the company's fashionable footwear, tagline and educational posture graphic.

Client: Reebok Ltd., Camden, MA
Producer: Ovation In-Store, Maspeth, NY
Size of Run: 510
Introduction: January 2006

A seasoned in-house agency is Timberland's secret to maintaining integrity in any environment

Client: The Timberland Co., Stratham, NH
Introduction: October 2005
Product(s) Promoted: Footwear
Distribution: Independent urban footwear retailers
Intended Length of Use: 2 to 3 years
Size of Run: 430
Dimensions (H x D x W): 20.5" x 12.75" x 12"
Weight: 10 lbs.
Producer: Premier Store Fixtures, Brentwood, NY

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Design of the Times 2006 Contest Declaration

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