Footwear

Client: Red Wing Shoe Co.
Producer: Reynolds Guyer Designers Inc.

Client: Florsheim Inc.
Producer: Johnstons & Associates Inc.

Client: Red Wing Shoe Co.
Producer: Reynolds Guyer Designers Inc.

Clients: Foot Locker and Reebok International Ltd.
Producer: Medallion Associates Ltd.

Clients: Lady Foot Locker, Reebok International Ltd. and Mattel
Producer: Medallion Associates Ltd.

Product: Lowell Shoe Inc. Soft Spots shoes
P-O-P company: Thomson-Leeds Co., New York
Number of displays: 2,000
Average unit cost: $60
Distribution: Shoe stores
Introduction: August 1991
Duration: Permanent
Construction: Acrylic
Soft Spots shoes should win space at the front of stores thanks to a new display.