Footwear

Advertiser: Wolverine World Wide Inc., Rockford, Mich.
Producer: Johnstons & Associates, Kalamazoo, Mich.
Objective: The "terrarium" design displays shoe's foul-weather properties clearly to the consumer while taking a minimum of counter space. Literature is clearly available on the top of the display, inviting the consumer to learn more about the product. The terrarium's appearance is upscale enough to earn placement, even in more fashionable boutiques.

Advertiser: Foot Locker, New York
Producer: Medallion Associates, New York
Objective: To bring in-store the excitement of a fast-paced TV campaign. A conventional shoe tower juts out of a one-inch-thick rubber base formed to look like blacktop. The unit is topped with a motorized flash card unit with still photos from the commercial.

Advertiser: Stride Rite Children's Group Inc., Cambridge, Mass.
Producer: New Dimensions Research Corp., Melville, N.Y.
Objective: Stride Rite has made a strong commitment to children's programs for public television. The goal of this display was to inform parents about those programs and let them know when they could be seen. The display hung on slotwall in children's shoe stores.

Advertiser: Nike Inc., Beaverton, Ore.
Producer: The United Group, South Gate, Calif.
Objective: To display a widely-varying mix of product in all types of retail environments. In addition to allowing virtually every retailer to create its own product mix, the display had to project Nike's image as a world leader in design and quality.

Advertiser: Nike Inc., Beaverton, Ore.
Producer: Thomson-Leeds Co. Inc., New York
Objective: To provide important product information for consumers in the absence of store personnel. The system features a retractable information panel. A sample of the shoe's inner air cushioning unit is featured directly above the information panel so consumers can see and feel the plastic, pressurized unit for themselves.