Footwear

Client: Converse Inc.
Producer: Thomson-Leeds Co.; New York
Category: Multiple Materials Wall Unit
Comments: This display uses three levels of graphics to tie in with a national TV ad campaign. Process printed, 3-D vacuum-formed plastic draws attention to the characters. A wire substructure helps support both the sign and the display shoe.

Client: Kinney Shoe Stores
Producer: Medallion Associates; New York
Category: Wood Sign
Comments: The challenge for designers was to present the Colorado private label in the newly repositioned Kinney Shoe Stores. Wood window frames were used to camouflage the pre-existing split slatwall units. The background is four-color process printed on 100-pound coated text. It is mounted to a 40-point substrate that is die cut to fit into three window frames. A screened plexiglass logo is positioned over the center window.

Client: Stride Rite
Producer: Thomson-Leeds Co.; New York
Category: Thermoformed Plastic Wall Unit
Comments: Four different panels were created to provide the necessary flexibility. Each panel was produced using distortion-printed, vacuum-formed panels. Identification labels with two-color printed tag stock call out the product names.

Client: Converse Inc.
Producer: Thomson-Leeds Co.; New York
Category: Fabricated Plastic Wall Unit
Comments: Molded urethane foam is used to create the main 3-D structure, which is finished in a splatter spray that simulates stone. The shoe is held on the display by a fabricated metal bracket with the sole facing outward. The unit is shipped fully assembled.

Client: Foot Locker/Nike
Producer: Medallion Associates; New York
Category: Fabricated Plastic Floorstand/Fixture
Comments: A motorized vacuum-formed basketball spins atop the display. The panels of the display are Sintra screened in four-color process with three flat colors.

Client: Footaction USA
Producer: MB Winston Corp.; Brooklyn, N.Y.
Category: Thermoformed Plastic Floorstand
Comments: The display used an inverted flange in the vacuum-forming process. This gives a 360-degree look that in the past has only been possible with rotational casting and blow molding. Complete tooling and manufacturing took eight weeks.

Product: Athletic shoes
Number of displays: 500 to 3,000
P-O-P company: Pieper and Associates (printing), Los Angeles; The Dyment Co. (mirrored shoe shelf, floorstand), Cincinnati; Harbor Industries Inc. (Gel clock), Grand Haven, Mich.
Distribution: Sporting goods and specialty footwear dealers
Introduction: February 1995
Duration: Temporary (posters, shelf inserts, mobile); semipermanent (floor unit, clock); permanent (mirror, neon sign)

This Nike endcap display utilizes the extra square footage offered in category killer stores.
Producer: Medallion Associates Ltd.