Nike Air Banner
Advertiser: Nike, Beaverton, OR
Producer: P.O.P., Inc., Long Island City, NY
Objective: To increase visibility of the brand name at the point-of-purchase. With so many competitors in the store, Nike wanted a display with a simple, striking message. Capitalizing on the highly recognizable logo, a banner that would dominate the "air space" was developed. The unit is injection molded and then sonic welded to hold together the frame and square face.
