Footwear

Client: Sara Lee Household & Body Care-USA, Exton, Pa.
Size of Run: 500
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Client: Mountain Gear, Raritan, N.J.
Distribution: Shoe stores and sports centers
Size of Run: 500 main displays and logo medallions; 1,500 shoe shelves
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Distribution: Skechers retailers
Size of Run: 1,000
Producer: Skechers USA, Manhattan Beach, Calif.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Dahlgren Footwear launches new displays and packaging to highlight the company's first-time use of alpaca in its technical socks.

Retail Category: Footwear Stores/Departments
Display Type: In-Line, Gondola or On-Shelf Displays
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.
Client: The Warren Group/Body Glove Footwear
Objective: The brightly colored inflatable P-O-P is both functional and attention-grabbing. The use of inflatables highlights the introduction of the client's athletic footwear and shoes for water sports. Reports showed 25% more "new product recognition" versus stores using traditional slatwall shelves.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Motion, Light or Sound Displays
Campaign: "S"-Lights Illuminated Shoe Sign
Marketer: Skechers USA
Producer: Mirro Products Co., High Point, N.C.
The primary objective was to obtain prominent placement of this sign within the children's shoe departments at Skechers' wholesale accounts. The sign needed to be immediately recognizable as a children's shoe (for use as a category sign) but it could not "scream out" the Skechers name.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Dr. Scholl's Magna Energy
Marketer: Schering-Plough Health Care Products
Producer: Advertising Display Co., Lyndhurst, N.J.