Footwear

Retail Channel: Entertainment/Consumer Electronics
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Dr. Scholl's Magna Energy
Marketer: Schering-Plough Health Care Products
Producer: Advertising Display Co., Lyndhurst, N.J.

Client: Converse, North Reading, Mass.
Products Promoted: Basketball shoes
Objective: To present high-quality images of the Converse shoe line. The display was made to accommodate interchangeable graphics so it can be used for several seasonal periods.
Introduction: June 1999
Number of Displays: 250
Construction/Materials: Laminated wood endcaps, stainless steel channels and header
P-O-P Company: Concept Designs Inc., Mountain View, Calif.

Product: Footwear
Number of displays: 100
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Company stores
Introduction: May 2000
Duration: Permanent
Construction: Sintra, melamine, metal,vinyl
Display set-up: Retail staff
A three-sided circular floorstand calls attention to the availability of soccer shoes at New Balance stores around the country.