Footwear

Client: Skechers USA Inc., Manhattan Beach, Calif.
Objective: To focus on one particular shoe style and reinforce the Skechers brand.
Introduction: May 1999
Number of Displays: 200
Construction/Materials: Steel
P-O-P Company: Pratt Corp., Indianapolis

Client: Dr. Martens, Portland, Ore.
Objective: To design displays with clean lines and graphics that have a futuristic feel. This was intended to reflect the product's new direction and to position the company as a brand poised for the new century.
Introduction: September 2000
P-O-P Company: Designed in-house

Client: Shoe Carnival, Evansville, Ind.
Objective: To attract consumers with brand name sales during the back-to-school season.
Introduction: August 1999
Number of Displays: 540
Construction/Materials: Screenprinted on 12-point SBS C2S
P-O-P Company: Ace-Hi Screen Printed Graphics, Wyoming, Mich.

Client: Vans Inc., Santa Fe Springs, Calif.
Objective: To showcase the Vans logo and gain attention in-store.
P-O-P Company: Display Boys, Costa Mesa, Calif.

Client: Sketchers USA Inc., Manhattan Beach, Calif.
Objective: To promote a specific style of shoe or new product introduction in a secondary location while increasing brand awareness.
Introduction: January 1999
Number of Displays: 500
Construction/Materials: Metal display with laser-cut logo and blue and silver powder-finish
P-O-P Company: Nashville Display, Nashville, Tenn.

Client: Dr. Martens, Portland, Ore.
Objective: To gain brand awareness in stores during the back-to-school season.
Introduction: September 2000
P-O-P Company: Designed in-house

Client: Converse, North Reading, Mass.
Objective: To brand a new shoe that features helium technology as lighter than air.
Introduction: November 1999
Number of Displays: 2,000
Construction/Materials: Printed chipboard, powder-coated steel, plastic
P-O-P Company: Display Boys, Costa Mesa, Calif.

It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine.