Nike Air Jokul Display
Client: Nike Inc., Beaverton, Ore.
Product Promoted: Air Jokul cross training shoe
Objective: To communicate that the shoe features a full-length air bag, is offered in 4EEEE widths and is available at an affordable price.
Introduction: October 2000
Construction/Materials: Powder-coated wire, polypropylene, Sintra, vinyl and rubber
P-O-P Company: Beeline Group Inc., Newark, Calif.