Footwear

Despite economic woes, shoe manufacturers are forging ahead to bring the latest styles of footwear and merchandising into stores to stir up excitement

Client: Nina Footwear, New York
Introduction: January 2003
Number of displays: 150
Construction: White PVC material, interlocking matte polypropylene, printed circuit board with six randomly flashing LED lights
Distribution: Independent shoe stores
P-O-P company: DUCO Technologies (LED light harness), Henderson, Nev.; PropArt (design and production), San Diego, Calif.
Comments: When the shoe sample was picked up from this slatwall display, the lights in the shoe were activated for a demonstration.

Client: Conscious Corp., Thousand Oaks, Calif.
Number of displays: 450
Construction: Laser-cut hardboard with woodgrain finish, screenprinted decals, powder-coated steel peghooks
Distribution: Beach and sports apparel stores
P-O-P company: Santa Cruz Industries, Santa Cruz, Calif.
Comments: This display provides 36 facings without taking up too much space. It's designed to fit into varied store decors.

Client: Reebok International Ltd., Canton, Mass.
Introduction: May 2003
Size of run: 220
Producer: E and E Display Group, Lawrence, Kansas
A clear acrylic cube that holds one shoe from Reebok's S. Carter Collection is seen on this floorstand.

Client: Nike, Beaverton, OR
Introduction: August 1, 2002
Distribution: Footwear Stores/Departments
Dimensions (H x W x D): 10' x 8" x 30"
Weight: depends on wall size
Producer: Cormark Inc., Des Plaines, IL
Comments: The goal was to make a connection with women by creating an innovative showcase for Nike women's footwear. The shoe wall is flexible for the retailer and easy to shop for the consumer.

Client: Skechers USA, Manhattan Beach, Calif.
Producer: United Displaycraft, Des Plaines, Ill.
Comments: A variety of displays and configurations were created in this display program to allow retailers to use multiple displays or use a display that better fit its environment. Tabletop and slatwall displays could be used by small, independent retailers while the large floor display could be used by high-volume stores.