Winn-Dixie Now Has an App for That Branding in the Digital Age BJ's Hosts a Budget Holiday OfficeMax Continues to 'Elf' Itself Upward Mobility: Developing an Effective Mobile Shopper Marketing Strategy An Update on Mobile Retail Marketing Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. Kmart Creates Its Own 'Christmas Story' Lowe's Digitizes Gift Giving Dollar General Celebrates Online First Previous 273 274 275 276 277 Next Last