eCommerce

As Kroger continues to evolve, its marketing partners have been able to forge common ground on shopper programs and score important wins

Executive talks about retailer's approach to converged media – starting with mobile

Packaged goods retailers, brands dive into e-commerce

A Q&A with Matt Pierre, General Mills' director of e-commerce

Oracle Data Cloud and various regional grocers discuss relevancy of circulars among today's shoppers

P&G, Whirlpool use comprehensive digital campaign supported by in-store demos and displays