CVS/pharmacy tied in to Procter & Gamble’s April 28 brandSaver FSI event with a cover feature in its concurrent circular promising loyalty cardholders $10 in ExtraBucks with purchase of $30 worth of participating product.
Walgreens promised 5,000 Balance Rewards bonus points with purchase of $20 in eligible Procter & Gamble products as a tie-in to the manufacturer’s May brandSaver FSI, which published April 28.