P2P Toolkit (March 2020) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Tylenol 'Guaranteed to Help' CVS Violator CVS P&G '$5 ExtraBucks Rewards' Features CVS Pharmacy tied in to Procter & Gamble’s Feb. 23 brandSaver FSI event with multiple features in its concurrent circular promising ExtraCare loyalty members $5 in ExtraBucks rewards with purchase of $20 worth of participating SKUs. Giant Food Stores Changes Name, Updates Logos From Store Brands, Feb. 26: King C. Gillette 'Arriving Soon' Walgreens Shelf Blocker Gillette Value Pack Merchandiser CVS L'Oreal Paris 'Epic Beauty Event' Email Column: Fame & Good Fortune Walgreens Hello by Lionel Richie Twitter Update P&G Brings 'Step' Solutions to Walgreens First Previous 277 278 279 280 281 Next Last