Drug Store

Product: Day Cooler
Number of pieces: 7,000
P-O-P company: Menasha Packaging, Neenah, Wis.
Distribution: Sporting goods stores, mass merchants, convenience stores and drugstores
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
A 3-D header helps explain the flat profile of Coleman's new Day Cooler and shows consumers what it will look like in use.

Product: Dark and Lovely cosmetics
P-O-P company: Thomson-Leeds Company Inc., New York
Distribution: Chain drugstores, mass merchants, barber shops and beauty supply stores
Introduction: July 1997
Duration: Permanent
Construction: High-impact styrene; acrylic header and literature pocket
This merchandiser's removable trays, filler panel and detachable header provide horizontal and vertical flexibility.

Product: Tennis balls
Number of displays: 10,000
P-O-P company: Fleetwood Container & Display Inc., Vernon, Calif.
Distribution: Supermarkets, drugstores and sporting goods chains
Introduction: February 1998
Duration: Temporary
Construction: Corrugated
A three-tier, stackable shipper for Penn Championship tennis balls remedies problems that were encountered with an older merchandiser.

Cosmetic Company: Mana Products Inc., Long Island, New York
Products: Black Opal Cosmetics
Objective: To merchandise the Black Opal line of cosmetics for women of color while assisting the consumer with choosing the proper shade(s) for their individual skin tone/complexion.
Distribution: Mass merchants and drugstores
Introduction: November 1997
P-O-P Company: Everbrite/Dauman Merchandising Group, New York

Product: Breathe Right nasal strips and Kleenex facial tissues
Number of new headers: 12,000
P-O-P companies: ABZ Group (header design), Minneapolis; Smyth Cos. (header label printing), St. Paul, Minn.; Liberty Carton Co. (final manufacture of header and all current bases), Minneapolis
Distribution: Drugstores, supermarkets and mass merchants
Introduction: January 1998
Duration: Temporary
Construction: Corrugated display and header; litho-printed header labels

Cosmetic Company: Kasmare Ltd., London
Products: Nicky Clarke Hairomatherapy haircare products
Objective: To leverage Nicky Clarke's celebrity status as a designer stylist with worldwide editorial exposure to promote a collection of haircare products uniquely formulated with aromatherapy properties.
Distribution: Drugstores and food/drug combo chains
Introduction: February 1998
P-O-P Companies: Graphic Converting Inc. (header), Niles, Ill.; Mid-America Printing (lithography), Chicago; Joliet Pattern (tray), Joliet, Ill.

Cosmetic Company: Dana Perfumes, a division of Renaissance Cosmetics Inc., New York
Product: Shades by NaVy
Objective: To launch a new fragrance by NaVy that appeals to 14- to 24-year-old women with a brand image and fragrance that is cool, confident, casual and stylish.
Distribution: Sears, mass merchants (Wal-Mart, Kmart, Target) and drugstores
Introduction: February 1998 (trial-size displays); March 1998 (launch displays with basic stock)
P-O-P Company: Myden Industries, New York