Drug Store

Product: Clearnet PCS cellular phone
Number of displays: 500
P-O-P company: Geron, Markham, Ontario
Distribution: Traditional and non-traditional phone retailers throughout Canada
Introduction: June 1998
Duration: Permanent
Construction: Vacuum-formed, screen printed, painted copolyester; clear acrylic brochure holders

Client: Schering-Plough Healthcare Products Inc., Liberty Corner, N.J.
Products promoted: Dr. Scholl's foot health products
Category management strategy: This display organized the product into six different categories, each identified by its own distinct color. A planogram was provided to the consumer to facilitate finding the product.
Retailer: Mass merchants, chain drugstores and chain food stores
P-O-P company: Mechtronics, Stamford, Conn.
Number of displays: 3,000
Date of introduction: January 1998

Product: Bug City candy tarts
Number of displays: 20,000 floor displays, 20,000 mini wings
P-O-P company: Gamon International, Elk Grove Village, III.
Distribution: Mass merchants and drugstores
Introduction: July 1998
Duration: Temporary
Construction: Corrugated
Two updated displays for Bug City candy tarts help spark impulse purchases, while capitalizing on the current interest in bugs generated in Hollywood.

Products: Lip and nail colors
Number of displays: 6,000 of each model
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants and drugstores
Introduction: February 1998
Duration: Semipermanent
Construction: Vacuum-formed styrene, chipboard, litho-mounting and PETG
Countertop displays for Jane cosmetics use the merchandise as a graphic element and feature integrated graphics that help ensure that the displays remain intact at retail.

Product: Pepsi Pop Culture promotion
P-O-P companies: More than 15 companies, including Art Merchandising Inc., New York; The Display Connection, Moonachie, N.J.; Sandy Alexander Inc., Clifton, N.J.; and Adams-McClure Inc., Denver
Distribution: Supermarkets, drugstores, convenience stores and restaurants
Introduction: May through September 1998
Duration: Temporary
This Lucy Lawless corrugated standee is one of 40 different P-O-P pieces used in the Pepsi Pop Culture promotion.

Products: Kool, Misty, Carlton and GPC cigarettes
Number of displays: 8,000
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Convenience stores, liquor stores and drugstores
Introduction: December 1997
Duration: Permanent
Construction: Injection molding, plastic extrusions, clear Lexan, high-impact styrene, negator springs, metal stampings, four-color litho

Product: Sunglasses
P-O-P companies: Hager Containers Inc. (manufacture), Carrollton, Texas; Jaybird Marketing and Promotions (design), Atlanta
Distribution: Mass merchants, discount stores, drugstores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
The main display component in Foster Grant's Million Dollar Giveaway suits the needs of most stores. Larger units are also available for select accounts.

Products: Duo travel accessories
P-O-P company: Star Corrugated Box Co., Maspeth, N.Y.
Distribution: Drugstores
Introduction: January 1998
Duration: Temporary
Construction: Corrugated
The dump bin display for Duo travel accessories is designed to mimic the shape and look of the products it holds.

Product: Summer L'eggs hosiery
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: National supermarkets, drugstores and mass merchants
Introduction: February 1998
Duration: Temporary
Construction: Corrugated
L'eggs Products has coordinated bright packaging with corrugated displays for its traditional Summer L'eggs hosiery product.