Drug Store

Products: Computer software
P-O-P companies: Professional Container Corp. (temporary), City of Industry, Calif.; J.D. Equipment Inc. (wire and plastic), Los Angeles
Distribution: Mass merchants, office supply stores, computer stores, drugstores, supermarkets
Introduction: Fall 2001
Duration: Semipermanent and temporary
Construction: Corrugated, wire, plastic
Display set-up: Retail staff
This corrugated floorstand helped Cosmi roll out its new impulse-oriented software for palm-size computers last fall in Staples stores.

This mini-power wing holds 12 units of the Lotrimin Ultra product. The graphics on the display complement the graphics on the product package.
Producer: Phoenix Display/International Paper, Thorofare, N.J.

Products: Computer software
P-O-P companies: Professional Container Corp. (temporary), City of Industry, Calif.; J.D. Equipment Inc. (wire and plastic), Los Angeles
Distribution: Mass merchants, office supply stores, computer stores, drugstores, supermarkets
Introduction: Fall 2001
Duration: Semipermanent and temporary
Construction: Corrugated, wire, plastic
Display set-up: Retail staff

Products: Computer software
P-O-P companies: Professional Container Corp. (temporary), City of Industry, Calif.; J.D. Equipment Inc. (wire and plastic), Los Angeles
Distribution: Mass merchants, office supply stores, computer stores, drugstores, supermarkets
Introduction: Fall 2001
Duration: Semipermanent and temporary
Construction: Corrugated, wire, plastic
Display set-up: Retail staff

This floorstand/power wing for the Lotrimin Ultra launch features Mylar holographic foil and a clear acrylic foot with a flashing red LED mounted over it for a 3-D look.
Producer: Alliance Display & Packaging, Winston-Salem, N.C.

Client: Whitehall-Robins, Madison, N.J.
Comments: This nine-bin lipcare center merchandises six Chap Stick products and three Rite-Aid lip balms. The unit hangs above the gum at checkout counters.
Introduction: June 2001
Size of Run: 1,565
Construction/Materials: Styrene extrusion, galvanized wire bracket, four-color adhesive label, four-color SBS graphics
Distribution: Rite-Aid drugstores
P-O-P company: Henschel-Steinau, Englewood, N.J.