Drug Store

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: L'Oreal Canada, Montreal, Canada
Producer: Techno P.O.S. Inc., Quebec, Canada
Comments: A unique structure and vibrant graphics complemented the trendy imagery on this display which promoted the innovation of the hair care brand. The large 3-D FX logo at the base also called attention to the display and product line.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: Softsheen Carson, Chicago
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 15,000
Comments: Designed with litho-mounted and flexo-printed corrugated gravity-feed trays, the displays are durable and easy to shop. Sophisticated graphics reinforce the Optimum brand image.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: Sara Lee Canada, Cambridge, Ontario
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec
Size of Run: 1,000
Comments: All of Sara Lee's shoe care products are grouped in this merchandiser. Gravity-feed product chutes make shopping easy and keep the display looking clean and organized.

Client: Bayer Corp., Consumer Care Division, Elkhart, Ind.
Introduction: December 2001
Number of displays: 5,000
Distribution: Supermarkets and drugstores
Construction/Materials: E-flute and B-flute corrugated, five-color printing
P-O-P company: Smurfit-Stone Display Group, Jackson, Wis.
Comments: Bold NASCAR graphics on this shelf display build awareness for Bayer's gift-with-purchase offer of a collectible die-cast race car.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: Schering-Plough Inc., Berkeley Heights, N.J.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 1,744
Comments: A real thatched roof was used on this Coppertone floorstand to add a "castaway," tropical look. The display was so successful, Schering-Plough requested that the roof be incorporated into other displays for the Blends product line.

Client: L'Oreal USA, New York
Producer: Diam POP Group, El Segundo, Calif.
Comments: Illuminated graphics and light poles create a glow around products in this wall display designed to meet the merchandising specifications of all mass drugstores in the U.S.