Drug Store

Client: Foster Grant, Smithfield, R.I.
Introduction: August 2001
Number of displays: 2,500
Distribution: Mass merchants, drugstores
Construction/Materials: Injection molding, thermoforming, extrusions, acrylic, melamine and printed graphics.
P-O-P company: PCL, Lincoln, R.I.
Comments: Foster Grant utilized licensed images of Jeff Gordon and Cindy Crawford to promote its line of sunglasses with cases.

Retail Category: Drugstores/Health Stores
Display Type: In-line, Gondola or On-shelf
Client: John Frieda Professional Health Care Inc., Walton, Conn.
Producer: Diam POP Group, Woodside, N.Y.
Size of Run: 8,000
Comments: An interactive product selector in the center of this shelving display helped educate consumers and cross-promote various John Frieda brand products, which were categorized simply in an inline boutique environment for easy shopability.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: NBTY, Bohemia, N.Y.
Producer: The Display Link, Babylon, N.Y.
Size of Run: 1,300
Comments: A clear acrylic header and side panels make it easy to update graphics on this display for vitamins and supplements.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Permanent
Client: Wyeth Consumer Health, Madison, N.J.
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 6,100
Comments: The outer plastic shell of this display allowed for a large brand message, and the plastic structure inside allowed the product to gravity feed without any hang-ups.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Temporary
Client: Roche Diagnostics, Indianapolis
Producer: Inland Consumer Packaging & Display, Indianapolis
Size of Run: 14,500
Comments: While the Accu-Chek blood sample meters are the dominant visual on these countertop displays, the goal was to ensure subsequent sales of the high-margin test strips used in the meters. Durable 200-lb. E-flute construction helped keep the display attractive during its intended two-month lifespan.

Client: The Gillette Co., Boston
Introduction: February 2002
Number of displays: 10,000
Distribution: Supermarkets, mass merchants, drugstores
Construction/Materials: Six-color litho, corrugated, SBS, injection-molded and vacuum-formed styrene
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Comments: Disney licensed its characters to Gillette for the Oral-B Stages toothbrush and toothpaste line. The floorstand's wing features Disney characters that invite consumers to "Bring the fun of Disney to brushing!"

Client: Bayer Corp., Consumer Care Division, Elkhart, Ind.
Introduction: December 2001
Number of displays: 10,000
Distribution: Supermarkets, drugstores, mass merchants
Construction/Materials: Corrugated
P-O-P company: Smurfit-Stone Display Group, Jackson, Wis.
Comments: This gravity-feed floorstand showcases Bayer's longstanding ties to the Flintstones. Off-shelf display has been known to lift sales of the children's vitamins by up to 150%.

Product: Little Debbie Stars & Stripes snack cakes and brownies
P-O-P companies: KK&A Integrated Retail Marketing (design), Chicago: Paradigm Printing Co. (production), Dalton, Ga.
Distribution: Supermarkets, mass merchants and drugstores
Introduction: April 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Distributors
Retailers could make their display presentations larger by using multiple header cards and base wrap.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: Matthias Rath Inc., Santa Clara, Calif.
Producer: Viking Packaging & Display, San Jose, Calif.
Size of Run: 200
Comments: The initial run of this vitamin display included two different headers so retailers could choose which of two products to emphasize.