Drug Store

Retailer: Rite Aid
Location: Melville, NY

Client: M-Real - IBP (Lumene), Norwalk, CT
Introduction: January 2006
Product(s) Promoted: BrightSmile Lipstick
Distribution: CVS drugstores
Intended Length of Use: 1 Month
Size of Run: 3,520
Dimensions (H x D x W): 60" x 10" x 10"
Weight: 60 lbs.
Producer: Pratt Display, Conyers, GA

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Unilever HPC NA, Greenwich, CT
Introduction: March 2005
Product(s) Promoted: Dove Beauty Brands (Skincare & Haircare)
Distribution: Wal-Mart
Intended Length of Use: 3 days
Size of Run: 900 Dimensions (H x D x W): 78" x 24" x 48"
Weight: 51 Ibs.
Producer: Marketing Drive Worldwide, Norwalk, CT

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Neutrogena, Los Angeles, CA
Introduction: January 2006
Product(s) Promoted: Pure Glow Cleansing Pads
Distribution: Drugstores nationally
Intended Length of Use: 2 weeks
Size of Run: 16,400
Dimensions (H x D x W): 14" x 12" x 15"
Weight: 13.1 lbs.
Producer: Smurfit-Stone Display and Graphics, Clifton, NJ

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Wyeth Consumer Healthcare, Madison, NJ
Introduction: September 2005
Product(s) Promoted: Advil Liqui-Gels
Distribution: National, Wal-Mart stores
Intended Length of Use: 2 months
Size of Run: 8,296
Dimensions (H x D x W): 11.75" x 8.75" x 29.5"
Weight: 3.75 lbs.
Producer: Alliance, a div. of Rock-Tenn, Winston-Salem, NC

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pfizer Inc., Morris Plains, NJ
Introduction: October 2005
Product(s) Promoted: Lip Treatment
Distribution: Drugstores
Intended Length of Use: 6 weeks
Size of Run: 5,000
Dimensions (H x D x W): 14.25" x 4.125" x 6.375"
Weight: 1.4 lbs.
Producer: Packaging Corp. of America, Cranbury, NJ

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: M-Real - IBP (Lumene), Norwalk, CT
Introduction: May 2006
Product(s) Promoted: Quick & Chic Nail Polish
Distribution: CVS drugstores
Intended Length of Use: 1-2 months
Size of Run: 3,962
Dimensions (H x D x W): 4'7.5" x 14.5" x 14.5"
Weight: 8 Ibs.
Producer: Pratt Display, Conyers, GA

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: GlaxoSmithkline, Pittsburgh, PA
Introduction: May 2006
Product(s) Promoted: Oasis Moisturizing Mouthwash and Mouth Spray
Distribution: Pharmacies in drugstores, mass merchants and supermarkets
Intended Length of Use: 2 weeks
Size of Run: 22,000
Dimensions (H x D x W): 11.125"x 1.625" x 8.875"
Producer: Packaging Specialists, Clinton, PA

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?