Direct To Consumer (DTC)

Manufacturers relish control of their messages in brand stores, but the challenge is to inform, sell and entertain

Bill Schober learns that Wal-Mart's exit from Germany was, surprisingly, all about "preis, preis, preis."

The 52nd annual "National Retail Census" gauges the size of more than 30 retail channels.

Manufacturer-owned stores bypass retailers, provide opportunity to test merchandising, and, yes, they do make money