Department Store

Product: Precise International Wrist watches
Number of displays: 500
P-O-P company: The Concept Group, New York
Distribution: Jewelry and department stores
Introduction: January 1994
Duration: Semipermanent
Construction: Acrylic and wire
Precise marketers needed to connect the Swiss Army knife with Wenger watches at the point-of-sale without coming right out and calling the line Swiss Army Watch, says a company spokesman.

Client: Bonnie Bell
Product: Smackers
P-O-P companies: Stone Container Packaging & Display Group (corrugated and printing); Fasteners For Retail Inc. (hooks)
Distribution: Chain drug stores, discount department stores and mass merchants
Construction/Materials: Five-color, three-color and one-color printing on corrugated; glass-reinforced nylon hooks
Introduction: July 1993