Department Store

Product: Napier Co. Mickey & Co. jewelry
P-O-P company: The Elliott Group, Pawtucket, R.I.
Introduction: June 1993
Distribution: Department stores
Duration: Permanent
Construction: Acrylic and styrene
The distinctive ears atop The Napier Co.'s Mickey Mouse-theme jewelry display assures that it will be seen before shoppers reach the jewelry department.

Product: Computer shareware
Number of displays: 2,500
P-O-P companies: Reprints Inc. (graphics), San Marcos; Commander Corrugated (manufacture), Orange, both of Calif.
Distribution: Mass merchants, supermarkets, bookstores, computer and department stores
Introduction: September 1993
Duration: Semi-permanent
Construction: Corrugated
Daisy Software is pushing impulse purchases of its shareware computer programs with a corrugated display that holds 360 diskettes.

Products: Hi-Tec, 50 Peaks and Magnum hiking boots
Number of displays: 3,000 banners for each brand; 2,000 posters; 3,000 3-D signs for each brand; 4,000 Lucite countertop shoe shelves; 4,000 boulders; 4,000 slatwall shoe displays
P-O-P companies: Woods Group, (slatwall displays), Aptos; Santa Cruz Industries, (boulders), Santa Cruz; Steve Sheppard Design, (3-D signs), Modesto; G&R Plastics, (slatwall shoe shelves), Sacramento; The Anchor Group, (banners), Sacramento, all of Calif.; Hutchison & Co., (Lucite countertop shoe shelves), Boston

Product: Everyday Facial Moisturizer and Protector
Number of displays: 1,500
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Department stores
Introduction: March 1993
Duration: Permanent
Construction: Compression-molded, sand-blasted polyester
The polyester material in the tester display base is described as "a very good alternative" to more expensive injection-molded plastic products.

Product: Electronic Check Printing Accountant
Number of displays: 1,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Department stores
Introduction: March 1993
Duration: Permanent
Construction: Vacuum-formed, co-extruded styrene; hot-stamped logo, trimand copy.
Approximately 1,000 displays were shipped to a variety of small accounts -- department stores and some small chains -- for a campaign, which began in late March.

Product: Model 9220 HandyMixer cordless beater
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants, warehouse clubs and department stores
Introduction: March 1993
Duration: Permanent
Construction: Heat-bent, injection-molded styrene

Product: Philips Consumer Electronics Co. DCC 900 digital compact cassette deck
Number of displays: 500
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Department stores
Introduction: October 1992
Duration: Permanent
Construction: Vinyl-clad wood (base); metal (floor support); laminated wood (upper portion); clear plexiglass (brochure holder and headphone/remote control caddy)

Product: Bissell Trio convenience vacuum
Number of displays: 8,000
P-O-P company: RTC Industries Inc., Chicago
Distribution: Mass merchants and discount department stores
Introduction: October 1992
Duration: Permanent
Construction: Corrugated base with black coextruded plastic
Previous display efforts "had not done justice to the product," explains a spokesman for Bissell.

Product: H2O Plus Watercolors cosmetics
Number of displays: 50
P-O-P company: P.O.P. Displays Inc., Long Island City, New York
Distribution: H2O Plus specialty stores and department stores
Introduction: November 1992
Duration: Permanent
Construction: Formica base; heat-bent acrylic top; vacuum-formed inserts and drawers; silkscreening
A set of two new displays for Watercolors cosmetics play off the look of H2O Plus stores and switch the focus from bath to beauty products.