Department Store

Product: SP Series audio/video cables
Number of displays: 1,000
P-O-P company: Thomson-Leeds Co., New York
Distribution: Superstores, audio/video specialty and department stores
Introduction: January 1993
Duration: Permanent
Construction: Fabricated acrylic
The SP Series introduces Sony to the high-end audio/video cable market. A new display explains the features and benefits of the line and acts like a silent salesman.

Product: Bissell Trio convenience vacuum
Number of displays: 8,000
P-O-P company: RTC Industries Inc., Chicago
Distribution: Mass merchants and discount department stores
Introduction: October 1992
Duration: Permanent
Construction: Corrugated base with black coextruded plastic
Previous display efforts "had not done justice to the product," explains a spokesman for Bissell.

Product: Air Weights
Number of displays: 500
Distribution: Sporting goods and department stores
Introduction: December 1992
Duration: Temporary
Construction: Corrugated (header); plastic (base)
The pump is what makes the product unusual and an ideal candidate for an interactive display.

Client: Chanel Inc.
P-O-P company: Shannen Promotions Inc., New York
Distribution: Department stores and specialty stores
Construction: Black gloss mica silkscreened and laminated to particleboard; clear-acrylic visual panels
Introduction: June 1992

Client: Christian Dior Perfumes Inc.
P-O-P company: Consumer Promotions Inc., Mount Vernon, N.Y.
Distribution: Department stores
Introduction: June 1992
Construction: Injection-molded ABS/SAN and hot-stamped decoration

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic
Introduction: July 1992
Comments: The display was designed to launch this feminine fragrance line. The counter unit creates the image of an intricately carved dresser top complete with mirror, drawer and brass-plated knob. The tester display encourages consumers to sample the Truly Lace cologne spray in store.

Client: Cosmair Inc.
P-O-P company: The Royal Promotion Group Inc., New York
Distribution: Department stores
Construction: Primex, litho sheets, custom extrusions, die cutting and mounting
Introduction: January 1993

Product: Fiji Wear Inc. eyeglass retainers
Number of displays: 1,500
P-O-P company: Creations at Dallas, Dallas
Distribution: Sporting goods stores, mass merchants, department stores and drug stores
Introduction: November 1992
Duration: Permanent
Construction: Black acrylic with silkscreened copy on a rotating base
The $18 that Fiji Wear invests in each Bula Loop countertop display is a "very reasonable" marketing expense, according to the company.

Client: La Perfumerie Inc.
P-O-P company: The Royal Promotion Group Inc., New York
Distribution: Department stores
Construction: Maple wood, matte acrylic, brass accents, silkscreening and fabrication
Introduction: November 1992
Comments: The glorifier display is constructed to convey the naturalistic qualities of the brand. Six different fragrances are merchandised on two tiers in a circular layout. The products are accessible from all sides. The graphics reinforce and parallel those of the bottle and outer package.